APFA is the voice of the financial adviser.

We are here to represent the interests of our membership to the regulator and those policy makers who have an impact on the financial adviser market place and the business operation of financial advisers.

There is a clear need for financial advisers to speak with one strong voice. Our role is to bring about this united front.

We influence the opinions of decision makers to direct policy towards proportionate and appropriate regulatory structure, and are sought out to provide our knowledge and expertise to better understand and define practical policy.

We are funded by our members and industry supporters, and are a not-for-profit organisation.

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The financial adviser industry.

There are approximately 14,500 adviser firms employing 81,000 staff in total, of whom 23,500 are advisers.

40% of investment and protection products are sold through financial advisers, with annual revenue estimated at £3.9 billion (£2.5 billion from investment business, £1.2 billion from general insurance and £173 million from mortgages).

Over 50% of the population rank financial advisers as one of their top three most trusted sources of advice about money matters. As such, financial advisers represent a leading force in the maintenance of a competitive and dynamic retail financial services market.