APFA is the voice of the advice profession and lobbies for a better business environment and more proportionate regulation for its members.

APFA's remit is to influence government, regulators, the media and consumer groups so they recognise the role and value of professional financial advice.

APFA is the campaigning voice of the profession and tackles the biggest of issues and focuses on long-term improvements that will bring sustainable benefits to the profession.

Examples of APFA's work include:

  • A regulatory dividend for advisers, including our survey asking firms about the costs they incurred in 2013 complying with the FCA's requirements.

  • Engaging with MPs and Peers in the run-up to the 2015 general election on our Manifesto for Financial Advice.

  • Calling for a longstop to limit open-ended liabilities through our Fair Liability 4 Advice campaign.

  • Lobbying on behalf of members for a fairer FSCS.

  • Making representation to the EU Commission to limit the impact of European regulations on members.

  • Combating fraudulent claims and rogue CMCs.
APFA seeks to play a "critical but constructive" role in challenging the key issues that hinder our members and the market. We deliver change by lobbying with robust and analytical argument, supported by valid market research and analysis, in order to prove our case and deliver a better position for members.

APFA welcomes members' views concerning the key areas on which we should focus our energies and resources.

Email APFA today with your views.